Friday, May 04, 2007

I Heard From EW Again

Like a clingy ex-girlfriend who can't move on, Entertainment Weekly has mailed me yet again, because I'm a former subscriber.

I remember the numerous, increasingly desperate reminders to renew my subscription, and now there have have been several attempts, via phone, e-mail, and mail to get me to resubscribe.

While it is nice to be missed, it is getting ridiculous. Now they are offering 40 issues for a total $10. That's if I have them bill me later. If I pay now, I can get 57 issues for $10, a whopping 94% off the cover price.

I'm holding out for them to offer to pay me to resubscribe. That can't be far off. Guess those ciruclations numbers are really, really important for ad revenue.

I do like keeping up on entertainment news. There are, however, several reasons I let my subsciption lapse.

1. I got married, which meant less time to actually read the magazine and a tighter budget. I found that I wasn't getting very far through one week's issue when the next issue would arrive.
2. I am notorious for not being able to discard "information" such as magazines, and we need less clutter in our home, not more. I still have a bunch of old EWs that I need to throw out. There are some I will save, depending on the issue.
3. When I got married, I moved in to my wife's condo. She was a cable subscriber. There is cable programming that provides me with content akin to what I used to read in EW.
4. Likewise, there are many websites and online tools that provide me with the content I want, for free.
5. I thought that EW could have covered more kinds of entertainment - especially radio and theme parks.
6. EW often had a political tone that I found unnecessary. I didn't read it to get a writer's thoughts on a politician, political issue, or social - whether I agreed or not. I was reading to get information about what is going on in entertainment - period. (See, I put the period at the end of the sentance.)

Now that Keelie is on the way, I'm going to have even less time and money.

So, like I said... if they were willing to pay me to subscribe... I just might. Otherwise, it ain't going to happen. Sorry, EW.


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