Tuesday, February 28, 2006

CBS Radio Should Be Smarter About Stern

CBS Radio Sues Howard Stern
By SETH SUTEL , 02.28.2006, 06:20 PM

>>Stern said the lawsuit was meritless, and said CBS was trying to "bully" him. He called the lawsuit a "personal vendetta" against him by CBS Chief Executive Officer Leslie Moonves, whom Stern said held a grudge against him.

Stern said CBS officials knew of his plans to leave for Sirius and also condoned his references to satellite radio on the air and did nothing to stop him when he spoke about it on his show.<<

Regardless of what you think about Stern, he brought huge ratings and lots of money to CBS Radio, and his move to Sirius has had a huge impact on the radio business.

Stern, Sirius, and CBS can all make more money working together than suing each other. There are thousands of hours of classic material from Stern's years on CBS. What they should do is work out a deal:

1. Give Stern his CBS shows. Let him play them on Sirius, uncensored.
2. Sirius/Stern should provide CBS with edited content from his Sirius show to play on CBS stations.
3. CBS should play classic moments of Stern's old show as well.
4. Release (some) of the classic show moments from the CBS show on CD and/or podcast, with both Stern and CBS getting the profits.

It will be interesting to see how this turns out.

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