Friday, May 23, 2008

Knott's Brand Continues Corporate Journey

ConAgra is selling the Knott's Bery Farm jams, jellies, and preserves brand to the J. M. Smucker Company. ConAgra got the brand in 1995. This will mean the closing of their facility (and layoffs) in Placentia, which isn't all that far from the Knott's Berry Farm theme park in Buena Park, California.

I grew up on the Knott's brand. It was kind of cool having the theme park (and Chicken Dinner restaurant that started it all) not too far away, though it had been a long time since berries were actually grown at Knott's Berry Farm.

The theme park was sold to Cedar Fair in 1997.

In the mid-1990s I'd been hoping that the food and theme park businesses could be kept together by being acquired by Anheuser-Busch, which had a snacks business and a theme park business, which had done wonders for the Sea World parks. We could have had beer-battered chicken at Mrs. Knott's!

Alas, it wasn't to be. AB even sold off Eagle Snacks.

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