I get a kick out of how Universal and Marvel are like... "Uh, we'll just pretend we didn't release an Incredible Hulk film just five years ago and we'll release a completely new one with a new look, cast, and director." You have to hand it to them. They believe in the character, and believe a film franchise can be made out of the character, and so the were willing to go through all of the trouble to try it again. Is there another example like this in modern filmmaking? I don't know. Hollywood tends to react to disappointment with running away from doing anything that smells similiar, even if the problem was obvious, such as the wrong script or the wrong director or the wrong guy driving the 15th truck.
It's nice to see that they didn't give up on Hulk. I liked the TV show (reruns) when I was a kid. And the 2003 film had Sam Elliot, who I've met twice... the first time being when he filmed three scenes for a television movie IN MY HOUSE. He was nice to me and filled out this really long note/autograph to me and I was just a kid at the time.